google ads management FAQs

Question 1

How much should I budget for Google Ads in India?

Accepted Answer

Minimum effective Google Ads budgets in India are ₹20,000–₹50,000 per month for small business campaigns in less competitive industries, and ₹75,000–₹2,00,000+ per month in competitive sectors like real estate, fintech, or education. Management fees are separate. We recommend budgets based on your cost-per-click landscape and lead volume targets - not arbitrary minimums.

Question 2

How much do Google Ads management services cost?

Accepted Answer

Our Google Ads management fees range from ₹15,000 to ₹80,000 per month depending on campaign complexity, number of campaigns, and ad spend volume. We structure fees as a flat monthly retainer, not a percentage of spend - so our incentive is campaign performance, not budget inflation.

Question 3

How quickly will Google Ads generate leads?

Accepted Answer

A well-structured campaign typically generates its first leads within 3–7 days of going live. Performance improves significantly over the first 4–8 weeks as the algorithm accumulates conversion data and our team implements optimizations based on real search term and ad performance data.

Question 4

Can you fix an underperforming Google Ads account?

Accepted Answer

Yes - account turnarounds are a significant part of our work. Common issues we find in underperforming accounts: overly broad keyword matching wasting budget on irrelevant searches, poor campaign structure diluting Quality Scores, landing pages misaligned with ad messaging, missing negative keyword lists, and conversion tracking that does not actually measure the right actions. We audit, diagnose, and fix.

Question 5

Do you manage Google Shopping campaigns for eCommerce?

Accepted Answer

Yes. Shopping campaign setup and management includes Google Merchant Center account configuration, product feed optimization, Shopping campaign structure, and Performance Max campaign management for eCommerce businesses.

Question 6

How do you set up conversion tracking?

Accepted Answer

Conversion tracking is non-negotiable for effective campaign management. We set up tracking for form submissions, phone calls, purchases, and other key actions using Google Ads conversion tags, Google Analytics 4 goals, and Google Tag Manager - ensuring every lead and sale is attributed correctly.

Question 7

Do you run Google Ads for businesses in Mumbai and Pune?

Accepted Answer

Yes. We manage Google Ads campaigns for businesses across Mumbai, Pune, and across India - including hyper-local campaigns targeting specific Mumbai localities and national campaigns for pan-India reach.